Course Outline

Introduction

Overview of Marketing

  • Core concepts

Customer Satisfaction

  • Consumer buying
  • Organizational buying
  • Customer Relationship Management (CRM)
  • Customer Satisfaction Analysis System (CSAS)
  • Market partitioning, target market, and market positioning
  • Case studies

Marketing Environment Analysis

  • Macro environment analysis
  • Microenvironmental analysis
  • SWOT analysis
  • Case studies

Marketing Strategy

  • 3C - Company, Customer, and Competition
  • Case studies

Common Sales Skills

  • Case studies

The 4Ps of Marketing Mix

  • Product
    • Brand and trademark
  • Price
  • Place
  • Promotion

The 4Cs of Marketing Mix

  • Customer
  • Cost
  • Convenience
  • Communication

The 4Rs of Marketing Mix

  • Relevance
  • Reaction
  • Relationship
  • Reward

The 4Is of Marketing Mix

  • Interesting
  • Interests
  • Interaction
  • Individuality

The Marketing Plan

  • Plan formulation
  • Plan execution
  • Plan diagnosis
  • Case studies

Marketing Planning

  • Writing skills of marketing programs
  • Case studies

New Development of Marketing

  • International marketing
  • Digital marketing
  • Integrated marketing
  • Case studies

Summary and Conclusion

Requirements

  • No specific experience required.

Audience

  • Marketing Managers
  • Marketing Personnel
  • Entrepreneurs
  14 Hours
 

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